Spring into Makeup Beauty

Everyone knows that spring is the perfect time to clear the decks, dust away the cobwebs, and start fresh. While you might be focusing on your house or your yard, remember that your makeup can use some spring cleaning too. Making sure your makeup is fresh and working properly is important to help ensure that it performs well and gives the best skincare benefits.

Check Your Period After Opening Dates

Period After Opening (PAO) dates appear on almost every beauty product you own. The PAO symbol looks like an open jar with a number inside. The number listed represents how many months your products will remain at peak efficacy after opening the product. That being said, if your favorite PurePressed Base doesn’t smell or look different, and it continues to perform as it always has, you can safely continue using it. After all, minerals are inert so they don’t expire! To spring clean your makeup, check your products. Maybe it’s time to make a new purchase of one of your favorites! PRO TIP: We like to put little stickers on new products and mark when we opened them, so we can keep track of how long they will be at peak performance.

Clean Your Brushes

Cleaning your brushes is an important step in ensuring that your makeup not only applies beautifully but also that your skin will remain clean and clear. For quick spot-cleaning, try our Botanical Brush Cleaner. Spray the cleaner onto a paper towel and gently swirl your brush to remove product build-up. While this cleaner is perfect for on-the-spot cleansing (especially for our vegan makeup brushes with animal-free bristles), don’t forget to deep clean your brushes once a week. Use a mild shampoo and lukewarm water to suds up your brush ensuring that all makeup build up is washed away, leaving you with a squeaky clean brush. Check out this article to learn the right way to clean makeup brushes.

Try Something New

Spring is the perfect time to try something new. If you’ve already checked the Period After Opening dates on your products, it’s likely you have decided to throw away some of your faves. So, now is the perfect time to test out new trends, shades or products you’ve been eyeing all winter. You can also see what our makeup will look like on your own face by using our Makeover Room. It’s an interactive tool that allows you to try out our products using your computer or mobile device by simply uploading a picture of yourself. You can save looks and purchase directly through the app. It’s fun and super helpful in figuring out which products are best for you.

Show Us Your Spring Shelfies

We hope these spring cleaning tips were helpful! Show us how you spring clean your beauty routine by posting a shelfie on Instagram, then tag @janeiredale and #GoodBeautyStories.

Conclusion

Spring cleaning your makeup bag is an important part of maintaining your beauty routine. By checking the Period After Opening dates, cleaning your brushes, and trying out new products, you can ensure that your makeup is fresh and working properly. Don’t forget to show off your spring shelfies on Instagram and use the hashtag #GoodBeautyStories.

FAQs

• What is the Period After Opening (PAO) symbol?
  The PAO symbol is a number that represents how many months a product will remain at peak efficacy after opening.
• How often should I clean my makeup brushes?
  It’s recommended to deep clean your makeup brushes once a week and use a quick spot cleaner for on-the-spot cleansing.
• What is the Makeover Room?
  The Makeover Room is an interactive tool that allows you to try out our products using your computer or mobile device by simply uploading a picture of yourself.